Free to start, free to keep. No 12-month contract, no per-location charge for the platform, and a client list that belongs to you. The full booking platform is free for 30 days with no card, and free for good once you process payments through Shamrok.
What the incumbents cost
Per seat, per location, or per contract year — that is the model. Here is what the systems you are comparing actually charge.
Custom quote
Enterprise pricing on an annual contract — you commit to a year before you have run a single appointment.
From $99/mo per location
Priced per location, on a required contract — and Booker has no free trial, so you commit before running a single appointment.
From $176/mo per location
Premium positioning, priced per location and climbing by tier as you add rooms and providers.
From $165/mo
A clean product, but the base plan is a floor that rises with team size and add-ons.
From $30/mo per calendar
Cheap to start, but priced per bookable calendar — every additional calendar adds $10/mo, so the bill climbs with the team.
Low entry cost
The angle here is not price. Fresha is cheap to start, but its marketplace model puts Fresha between you and your client: clients discover you through Fresha, so Fresha owns the acquisition relationship. With Shamrok, no marketplace sits between you and the relationship.
Shamrok is the one that does not. The booking platform is free for every location, month-to-month — you add growth modules per location only when you want them.
Side by side
Starting price, contracts, ownership, and the AI assistant — the terms that decide what a platform really costs you.
| Shamrok | Zenoti | Mindbody | Vagaro | Boulevard | Mangomint | |
|---|---|---|---|---|---|---|
| Starting price | Free platform. $99/mo per module, per location. | Custom quote | From $99/mo per location | From $30/mo per bookable calendar, +$10/mo per additional calendar. | From $176/mo per location (Premier $293, Prestige $410). | From $165/mo. |
| Contract required | None, month-to-month | Yes, annual | Yes | No | Varies by tier | No |
| Free after trial | Yes, with processing | No | No | No | No | No |
| Platform cost per additional location | Free | Full price each | $99 each | Full price each | $176 each | Full price each |
| AI assistant included | Yes, Fiona built in | Add-on | No | No | No | No |
| Payroll & commissions | Included free | Included | Paid add-on ($20/mo + $6 per employee) | Not offered | Paid add-on | |
| Who owns the client list | You, exportable CRM | You | You | You | You | You |
| Cancel anytime | Yes | No, contract term | No | Yes | Varies by tier | Yes |
Competitor pricing verified July 2026 from public sources. Plans and promotions change — check current vendor pricing before deciding.
Here is the whole model, plainly. The booking platform costs you nothing. You run it free for 30 days with no card — the full product, nothing held back. To keep it after that, you process payments through Shamrok.
That processing relationship is what makes the platform free. There is no separate CMS subscription, no bait tier, and no feature locked behind an upgrade. You were going to run card payments through someone anyway — run them through Shamrok, and the software comes with it.
Competitive processing rates, quoted before you commit. No separate merchant account, no third-party processor, no marketplace commission on top. You’re already paying someone to process payments — this routes it through the platform running your business.
Who built it
Shamrok was built by multi-location spa owners who also own a beauty school. We run the businesses, and we train the estheticians who work in them — so the platform was built by people who know both the operations and the front desk.
We built it because we needed it, and we run our own business on it.
Free, in full
Not a stripped starter tier. The whole booking platform, with Fiona and your CRM included.
Add what you need
Each module is a flat $99 per location, a-la-carte and month-to-month. Switch one on when you are ready, drop it whenever. No bundle, no contract.
A 24/7 line that answers every call in your brand voice and books on the spot.
Learn moreOn-brand, search-optimized articles published to your site on a schedule.
Learn moreCampaigns built and managed against the live auction, optimized by ROAS.
Learn moreDaily branded posts, comment replies, and booking straight from Instagram.
Learn moreGets you more reviews, replies in your voice, and escalates anything urgent.
Learn moreNot ready to move? Run the platform free for 30 days alongside what you have — or keep your current system and add the pieces it is missing. See what works with your system →
Straight answers
Yes. The booking platform — calendar, CRM, Fiona, reminders, and reporting — is free. You start with a 30-day trial and no card. To keep it free after that, you process payments through Shamrok. That processing relationship is what pays for the platform, so there is no separate subscription fee for the CMS itself.
To keep using the platform past the 30-day trial, you move payment processing over to Shamrok. That is the whole model — no bait tier, no feature held back, no monthly bill for the CMS. Nothing changes about the product; you just run your payments through it.
No. Shamrok is a full booking platform in its own right, so you can move off them entirely. You can also run Shamrok alongside your current system during the 30-day trial and switch when you are ready.
No. The platform is month-to-month, and the growth modules are month-to-month too, at a flat $99 per location. No 12-month term, no per-seat math, and no per-location charge for the platform itself.
You do. Every client lives in a CRM under your brand, and you can export the full list whenever you want. There is no marketplace sitting between you and the relationship.
Each growth module — AI Voice Reception, Blog & SEO, Google Ads Management, Social Media Management, or Reputation Management — is a flat $99 per month per location, a-la-carte and month-to-month. Add only the ones you want and drop them anytime.
Yes. Run the platform free for 30 days alongside whatever you use today. To keep it past 30 days, move your processing over to Shamrok.
The full booking platform, 30 days with no card. Own your calendar, own your client list, and add growth when you want it.