A full booking calendar, appointment management, automatic notifications, and a complete customer CRM — in one system. And built right into the CRM is Fiona, an AI assistant that can do anything in the platform on command. Book, reschedule, pull a report, update a client — just ask. No menu spelunking, no contract, no per-seat math.
Fiona is not a chatbot bolted on the side. She is built into the platform and can do anything you can do in it — by command, in plain English. Stop hunting through menus to move an appointment or pull a number. Just tell Fiona.
Everything it does
Scheduling, records, notifications, and reporting in a single system — with Fiona on top of all of it.
Real-time availability across every service, provider, and room. Customers book online; your team books from the dashboard; the calendar never double-books.
Manage the whole lifecycle in one place. Reschedules and cancellations free the slot automatically and keep the day packed.
Confirmations and reminders go out by email and SMS the moment a booking is made and before every appointment — fewer no-shows, fewer empty chairs.
Every client is a complete profile: appointment history, notes, contact details. A clean, marketable list that belongs to you — not a marketplace.
Collect the paperwork you need before the appointment and take a card at booking time when you want the slot locked in.
A revenue and appointment dashboard shows you what is working, where the demand is, and how the business is trending.
Also included
Staff, pay, memberships, packages, and bookable resources — managed alongside the calendar.
Employees clock in and out on-site, with hours tracked per person.
Hold clients for fully booked times and fill openings as they free up.
Calculate staff pay from the hours and services they worked.
Track commission earned per provider on services and retail.
Sell and manage recurring membership plans and their billing.
Bundle services into prepaid packages and track redemptions.
Book and manage rooms, equipment, and other bookable resources.
What you get out of it
A scheduling system that runs itself — and bends to a sentence when you need it to.
Online booking and automatic reminders keep the schedule full without anyone chasing it.
Fiona does in one sentence what other platforms bury under five menus. The software bends to you, not the other way around.
One clean CRM under your brand — a list you can actually market to later, with nothing standing between you and the relationship.
The booking platform is free for every location — no annual contract, no per-seat math, no growth gated behind a premium tier.
How it compares
The high-end booking platforms can run a multi-location operation — and they make you pay for the platform itself in price, contracts, and complexity. With Shamrok the booking platform is free for every location; you add growth modules per location only when you want them.
Priced per location, per seat — the bill climbs every time you grow.
Locked into a 12-month contract before you have run a single appointment.
Every task buried five menus deep in software built a decade ago.
Your AI assistant, if there is one, is a paid add-on tier.
The booking platform is free for every location — no per-seat math, no per-location charge for the platform.
No long-term contract. Switch it on, start booking, leave whenever.
Fiona runs the whole system in plain English — no menu spelunking.
Fiona is built into the CRM and included, not an upsell.
Add what moves the needle
Every service runs on the same data and brand voice — and each can be subscribed to on its own.
A separate add-on that answers your phone 24/7 and books straight into this calendar.
Learn moreMonitors your reviews, replies in your voice, and escalates anything urgent.
Learn moreCreates and publishes branded posts daily, with an optional approval queue.
Learn moreA full booking platform with an AI assistant built in — see it run inside the Shamrok CMS.